Day 4: AR / MR will change everything, Bose VR, good omens activation & the final countdown I had eagerly anticipated day 4 of my SXSW visit as it signalled the beginning of a number of Augmented/Mixed/Immersive Reality discussions. The first of which featured a number of experts in this field, most notably Tony Parisi,…
Audio AR, the death of websites, AI music & why creative agencies are f****d. Day 3 started with a visit to the Bose AR Pop-up store which was a converted Airstream camper van, located on Rainey Street, just a short walk from where I was staying. When Bose announced their Audio Augmented Reality offering at…
SXSW, or South by South West to give it its full name, was launched in 1987 by members of the local newspaper, The Austin Chronicle. Originally intended as a music and arts festival it has quickly grown to become one of the World’s most important events for film, art, music and most importantly for me,…
Whilst researching for this blog, we came across some interesting statistics about the social media landscape, which players are ahead of the game and which are falling short. With tech giants such as Facebook acquiring once emerging companies such as Instagram and WhatsApp, who now dominate the market – it’s clear that the industry is…
Do you ever look at a great video and wonder how much work went into creating the final product? Behind every video, sits hours of hard work, copious cups of coffee and a keen eye for ‘the perfect shot’. We spoke to Jonny, a member of our video production team and asked him to give us…
The days of traditional marketing are long gone, taken over by new and improved forms of digital content. Businesses are now looking for ways to connect with their audience in a more visually engaging way, establishing relationships relating to brand loyalty and encouraging their audience to embark on the purchasing journey. If you were to…
We were inspired by a really great BBC article to discuss the increasing evolution of technology within the healthcare industry. Over the years, we’ve worked with various healthcare businesses such as Reckitt Benckiser, Perrigo & Smith & Nephew, working to provide innovative solutions to make patients and consumers lives easier when it comes to healthcare.…
Whether you’re looking to improve your pre-existing digital presence or you’re wanting to carry out a full digital transformation process, here at Eon, we believe that more than ever before Digital is an essential tool when it comes to marketing your products / services. Successful digital campaigns focus on what the customer wants; planning digital…
Chinese tech giant Huawei are the latest brand to jump on the augmented reality bandwagon, joining Facebook and Apple, with their plans to release their first ever pair of augmented reality glasses. The company CEO Richard Yu, revealed that the product is due to be commercialised within the next 1 to 2 years. The trend…
Whether you’re an avid shopper or not – there’s no denying that there are some great deals to be had when it comes to Black Friday. As is the same with all terrible traditions, this one originates from our friends from across the pond. Black Friday occurs the day after Thanksgiving, which takes place the…