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Abbott World Marathon Majors!

By Hollie Toft

We kicked off 2023 (well, March but that’s still early in the year, right?) by shipping Matt off to Tokyo, along with Neil Hudgell and charity founder Paul Spence, to run the Tokyo Marathon in aid of P.A.U.L for Brain Recovery! The trio have now completed the Abbot World Marathon Majors, running a series of…

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3 Tech Trends of 2023!

By Hollie Toft

The Third Insutrial Revolution, better known as the Digital Revolution is the shift from mechanical technology to digital technology. Of course, we don’t need history lessons here but it’s important to mention the transformation the internet has had on business, production, operations, marketing and consumerism. The influence of the pandemic led to extreme digitisation and…

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3 Social Media Trends of 2023!

By Hollie Toft

We are only a couple of months into 2023 but it’s already clear what content is going to be popular on social media this year! Taking into account the social media trends of previous years, as well as the social and technological environments, we’re predicting a huge shift towards UGC (user-generated content) and the rise…

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Mode of Action Animation: The Process

By Hollie Toft

Popular in the pharmacy and healthcare industries, Mode of Action animations are used as a sales and education tool. As well as this, they are often used in research and development to upsell new products. mode of action animations have multiple uses for different companies. Over-the-counter pain relief and other medications – such as reflux…

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CES 2023: The Year of AR?

By Hollie Toft

The first weekend of 2023 saw 100,000 journalists and analysts attend the CES Tech Show in Las Vegas. With 3,000 exhibitors, visitors could expect to stumble upon new ideas, designs and prototypes of what could be the next big thing in tech! Fitness, wellbeing, smart home devices and sustainability were huge themes this year. Interestingly,…

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Lotty’s Time at Eon!

By Hollie Toft

All good chapters come to an end, and unfortunately for us, that chapter is Lotty’s time at Eon! She’s embarking on a new journey and we wish her the best of luck! Let’s look back at Lotty’s journey at Eon over the years, and take a look at some throwback pictures… What was it like…

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Santa Visits Maybury Primary School!

By Hollie Toft

Recently, we visited Maybury Primary School, a school local to us here at Eon and Springfield, to deliver 60 presents to some very special children! We wanted to do something to give back to these children and spread some christmas joy this festive season! It was great to be involved in delivering some Christmas magic…

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4 of the Best Christmas Ads!

By Hollie Toft

‘Tis the season…when there’s a chill in the air and the sleigh bells start ringing! When a quick hot chocolate stop on your present-buying excursions turns into glittered balls, mulled wine and office parties! So sit in front of the fire and get cosy, as we discuss our favourite Christmas ads… Coca-Cola: Holiday’s Are Coming…

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Space of the Week: Accenture

By Hollie Toft

Global company Accenture, with over 700,000 employees across 49 countries, specialise in information technology services and consulting. They are a self-proclaimed modern organisation, aiming to transform businesses through digital innovation. They have a very distinctive perspective on the controversial topic of the Metaverse: they believe ‘the Metaverse is a continuum, a spectrum of digitally enhanced…

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Space of the Week: M&S

By Hollie Toft

When you think of M&S, you wouldn’t typically think of them as a particularly contemporary and innovative company. However, M&S are one of the few retailers embarking on a Metaverse journey through an augmented reality experience. What is M&S’ Metaverse? M&S have currently launched a wayfinding app that encapsulates an augmented reality experience, helping workers…

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