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Animated Explainer Video for InterestFree4Cars!

InterestFree4cars have a relatively simple proposition based around 0% interest finance deals for buying cars. They came to us because they wanted an easy to understand visual solution to demonstrate just how straightforward it is to buy a car from them.
 We scripted and storyboarded concepts…

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How Brand Design Shapes Perceptions

Brand perception refers to how consumers view, interpret, and feel about a brand. Through brand design, messaging, and personality, it is possible to evoke emotional and behavioural responses from your target audience, as well as directly influence their cognitive understanding of the brand. So, how can design and branding both positively and negatively influence the…

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Brand Guidelines: Build a Strong Identity

Brand guidelines are something all businesses should have to ensure consistency and brand strength in all communications including digital and print. They’re a comprehensive set of rules and guidelines created to outline the presentation and communication of a brand across a range of platforms, channels and PR. So what are the essentials of brand guidelines?…

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