Brand perception refers to how consumers view, interpret, and feel about a brand. Through brand design, messaging, and personality, it is possible to evoke emotional and behavioural responses from your target audience, as well as directly influence their cognitive understanding of the brand. So, how can design and branding both positively and negatively influence the…
Brand guidelines are something all businesses should have to ensure consistency and brand strength in all communications including digital and print. They’re a comprehensive set of rules and guidelines created to outline the presentation and communication of a brand across a range of platforms, channels and PR. So what are the essentials of brand guidelines?…
At The Business Day 2024, the Head of Eon, James Cherry, held a breakout session titled AI in Digital Marketing and Content Creation. He wanted to chat about the influence of AI in marketing, copywriting, content creation and business. If you didn’t manage to catch the talk, don’t worry – we’ve summarised it in a…
Every year, we have the pleasure of sponsoring East Yorkshire’s best business meet up, The Business Day. Hosted by Gyles Brandreth, individuals and organisations from across the region have the opportunity to gather for some fantastic networking, interesting breakout sessions, and inspiring headline speakers. As a main sponsor, we have a stand at The Business…
Video testimonials have emerged as a powerful marketing tool for businesses looking to connect with their audience on a deeper level. They’re more personal, with real people showing their genuine experiences and emotions, making them highly effective in building credibility and fostering trust.
We’re going to chat a little more about why video testimonials matter as well as sharing tips for creating compelling testimonials!
We acquired Canon’s new RF VR Lens to test out its immersive capabilities and how it can be utilised to provide an engaging VR experience.
Promotional videos are a great way of selling your brand. Read more to find out how to optimise them in promotional campaigns!
Whether it’s a product launch or brand awareness campaign, promotional videos offer a versatile and engaging way to connect with target audiences across various platforms.
We explore the use of AR and VR within healthcare environments and how they can be used to revolutionise and diversify elements of patient care.
Are you passionate about software development and eager to grow in a dynamic environment? Become a web developer at Eon Visual Media and work alongside a range of clients on a variety of development projects!