The Power of Explainer Videos


Explainer videos are a powerful tool to generate brand awareness and engagement through a piece of high-quality content, that is easily digestible and shareable.

In this blog, we will chat about the main reasons why you should be thinking about using explainer videos to enhance your marketing…

Simplified Communication

Audience communication is absolutely key in nailing a marketing strategy and seeing genuine, tangible results. You might find that it’s actually quite difficult to convey your key messaging in a way that is easy for new audiences to understand. Creating an explainer video, or a Mode of Action animation, can really simplify the messaging through concise narrative, visuals and storytelling, leading to more engagement through understanding. If you don’t know what you’re looking at, you don’t know what you’re getting, and people are far more likely to engage if they understand and are shown what’s on offer.

Awareness and Engagement

As mentioned above, engagement comes from mutual understanding. As an audience member, you want to know what to expect from a certain brand, product or service. From a brand point of view, explainer videos can really help show the audience that you understand them and their needs. Having a video that highlights the correct use and benefits of a product or service can really show your audiences that you know what you’re talking about and know what they want.


Explainer videos or Mode of Action animations are incredibly versatile and can be created to suit different audiences needs. The array of visuals and use of other creative assets, such as infographics, can really boost the effectiveness of explainer videos through suiting different learning styles and preferences, whilst maintaining the key messaging. They are also easily shared on different platforms, including web, social media and emails, meaning they have the potential to reach wider audiences, especially when they are used in supported campaigns.

Our videography and animation teams would love to work with you to create powerful explainer videos to boost your marketing! Get in touch, and let us work our magic. Want to see more of our work first? Click here!

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