Explainer videos are a powerful communication tool that businesses can use to generate brand awareness and engagement. In recent years, video content has become invaluable, enabling complex ideas and processes to be condensed into easily digestible and shareable clips.
In this blog, we will discuss the main reasons to consider using explainer videos to enhance your marketing efforts and what makes them so incredibly effective.

Simplified Communication
Audience communication is absolutely key in nailing any marketing strategy and acheiving genuine, tangible results. You might find that it’s actually quite difficult to convey your key messaging in a way that is easy for new audiences to understand. That is where explainer videos come into play. Creating an explainer video, or a Mode of Action animation, can really simplify the messaging through concise narrative, visuals and storytelling, leading to increased understanding and engagement. If you don’t know what you’re looking at, you don’t know what you’re getting. People are far more likely to engage if they understand and are shown what’s on offer.
Awareness and Engagement
As mentioned above, engagement comes from mutual understanding. As an audience member, you want to know what features and benefits to expect from a certain brand, product or service. From a brand point of view, explainer videos can really help show the audience that you understand them and their needs. Having a video that highlights the correct use and benefits of a product or service can really show your audiences that you know what you’re talking about, know what they want and can solve the problem that they have.
Furthermore, humans are naturally drawn to visuals, and when combined with audio, videos can capture an audience’s attention far more effectively than text alone. This can help to increase rentention rates and keep viewers engaged for a longer period of time.

Versatility
Explainer videos, and Mode of Action animations, are incredibly versatile and can be tailored to suit the needs of different audiences. By incorporating a variety of visuals and creative assets, such as infographics, these videos can effectively address various learning styles and preferences while still conveying the key message.
Not only are explainer videos versatile in terms of target audience, but are also easily adapted for different platforms. With a few minor tweaks, such as adjusting video length, format or messaging, video content can be optimised for a specific audience’s requirements. This ensures that it resonates well with viewers across all mediums, whether they are browsing your website, scrolling through social media, or checking their emails. Moreover, this omnichannel approach allows you to significantly expand your reach and engagement. It maximises the impact of your original content while minimising the time, money, and effort typically required to create separate materials for each platform.
SEO
Videos can play a significant role in improving your SEO. When you incorporate explainer videos into your website or blog, you not only provide an engaging experience for your audience but also increase the likelihood of improved search rankings. This is especially true if the videos are well-received—meaning that viewers are actively watching, sharing, and commenting on them.
Additionally, optimising video descriptions and titles with relevant keywords can further enhance visibility in search engine results, driving more traffic to your site. Thus, integrating quality video content can be a strategic move to boost your online presence and attract a larger audience.
Our videography and animation teams would love to work with you to create powerful explainer videos to boost your marketing! Get in touch, and let us work our magic. Want to see more of our work first? Click here!