Brand guidelines are a comprehensive set of rules and guidelines created to outline the presentation and communication of a brand.

Head of Eon Visual Media, James Cherry, presented his AI in Digital Marketing talk at The Business Day 2024 – click to read the blog!

Every year, we have the pleasure of sponsoring East Yorkshire’s best business meet up, The Business Day with fantastic networking opportunities!

We’re going to chat about why video testimonials matter as well as sharing tips for creating compelling testimonials for your campaigns!

Promotional videos are a great way of selling your brand. Read more to find out how to optimise them in promotional campaigns!

eDetails are often used as a communication tool within the healthcare industry, to convey important and sometimes complex information about a product or service. There are a number of different approaches when it comes to eDetails, from interactive HTMLs to printed leave behinds, to suit a range of budgets.

With 2024’s Super Bowl around the corner, we want to talk about Microsoft and Google’s AI-related adverts that they have released for the occasion.

Particularly within the healthcare industry, sales aids (including interactive PDFs, eDetails and Mode of Action animations) are a great way to communicate with your audience, whoever they might be. Investing in high quality sales aids is crucial in being able to effectively market your products and services.

To ensure your content is accessible, relevant and appropriate, it is crucial to consider adapting it for different markets which might include language translations and visual variations.

In today’s digital world, visual aids play a pivotal role in sharing and digesting information. Mode of Action (MOA) animations are a fantastic tool, particularly for healthcare companies, in effectively communicating often complex information to a range of audiences.