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Hopefully you’ve read part one of this blog, where we discuss the AI, Design and Health and MedTech Innovation categories from the South by Southwest festival. If not, give it a read here! Now let’s crack on with part two, where we explore the innovation finalists in the Immersive and Sustainability categories… Immersive – GALWAD…
Taking place in early March, the South by Southwest festival is an annual convergence of music, tech, film, education and culture. 2023 looked to be a very interesting year, particularly with the growth of AI and other innovative tech, so we were keeping a watchful eye as the event unfolded… What caught our attention the…
The Metaverse and artificial intelligence (AI) are two of the most significant technologies of the 21st Century, influencing the future of technology, business, education and entertainment. These technologies are widely used in healthcare, gaming, marketing, and education, playing a pivotal role in driving innovation and creativity while shaping future strategies. Recently, the rapid growth of…
The Third Insutrial Revolution, better known as the Digital Revolution is the shift from mechanical to digital technology. Of course, we don’t need history lessons here but it’s important to mention the transformation the internet has had on business, production, operations, marketing and consumerism. The influence of the pandemic led to extreme digitisation and that…
We are only a couple of months into 2023 but it’s already clear what content is going to be popular on social media this year! Considering the social media trends from previous years, along with the current social and technological environments, we predict a significant shift towards user-generated content (UGC) and an increase in the…
Mode of Action animations are essential tools in the pharmacy and healthcare industries, serving not only as effective sales aids but also as powerful educational resources. These animations play a crucial role in research and development, helping to promote innovative products to consumers and healthcare professionals alike. From over-the-counter pain relief and reflux suppressants to…
The first weekend of 2023 saw 100,000 journalists and analysts attend the CES Tech Show in Las Vegas. With 3,000 exhibitors, visitors could expect to stumble upon new ideas, designs and prototypes of what could be the next big thing in tech! Fitness, wellbeing, smart home devices and sustainability were huge themes this year. Interestingly,…
‘Tis the season…when there’s a chill in the air and the sleigh bells start ringing! When a quick hot chocolate stop on your present-buying excursions turns into glittered balls, mulled wine and office parties! So sit in front of the fire and get cosy, as we discuss our favourite Christmas ads… Coca-Cola: Holiday’s Are Coming…
Global company Accenture, with over 700,000 employees across 49 countries, specialise in information technology services and consulting. They are a self-proclaimed modern organisation, aiming to transform businesses through digital innovation. They have a very distinctive perspective on the controversial topic of the Metaverse: they believe ‘the Metaverse is a continuum, a spectrum of digitally enhanced…
When you think of M&S, you wouldn’t typically think of them as a particularly contemporary and innovative company. However, M&S are one of the few retailers embarking on a Metaverse journey through an augmented reality experience. What is M&S’ Metaverse? M&S have currently launched a wayfinding app that encapsulates an augmented reality experience, helping workers…