The Metaverse and artificial intelligence (AI) are two of the most prominent technologies of the 21st Century, impacting the future of tech, business, education and pleasure. Used in healthcare, gaming, marketing and education, these technologies are heavily influencing innovation and creativity, and often shaping future strategies.
In recent months, the growth of AI, specifically ChatGPT has got everyone talking, and has prompted some discussion within the team. Here at Eon Visual Media, we are constantly researching and engaging in new tech and innovation, stemming from the creative and digital nature of our industry. Today, we are going to discuss the relationship between the Metaverse and AI and how, perhaps, these technologies can work together to spark a new, more sophisticated digital environment.
Let us first begin with the Metaverse – a hypothetical reality, built around AR and virtual reality (VR), encompassing the world as we know it, and a world stemming from our imagination. The Metaverse, in essence, is a virtual experience for users to collaborate, game and socialise. Its inclusion of ecommerce features allows for the showcasing products for sale. Of course, the Metaverse is not yet a fully-fledged technology ready to be integrated into all businesses, although it does have a real potential for further opportunities that will come with more development.
AI. Chatbots, more modern and intelligent applications of AI, have the ability to streamline services, solve problems and increase efficiency. They are smarter and more responsive than their older counterparts and would probably surprise you with their improving emotional intelligence, designed to stimulate conversation between humans.
Combining chatbots and the Metaverse presents a great opportunity for environmental development, injecting more reality into Metaverse spaces, using intelligent applications. Chatbots, commonly used in sales and marketing, can give information, take orders and help with transactions within digital spaces. They are able to really generate and increase fluidity within virtual spaces and streamline experiences. One of the things currently hindering Metaverse investments are the stark differences between reality and VR. We wonder, could the collaboration of AI be the first step to bridging this gap?
As well as this, AI applications can create inclusive interfaces, making customer journeys more accessible, particularly for disabled users. Natural Language Processing (NLP) is a technology used in AI to help users with AR, speech recognition and language translation, creating a more convenient experience that prioritises accessibility.
One of the collaborations we find most exciting is the potential influence that AI can have on the creation of digital avatars. Research shows that people present themselves differently online, using avatars as a digital manifestation of their ideal self rather than an accurate portrayal. Individuals can create an AI digital self, which impacts the environment and dialogue through technology like VR and NLP, making it more realistic and therefore more accessible to a wider audience. Having more realistic avatars created through AI attempts to blur the barriers between virtual reality and real life.
Of course, it is evident that the combination of technologies used in the Metaverse and within AI can complement one another very well. Creating digital avatars to be used in a more realistic and accessible environment gives more credibility to the future of the Metaverse and AI being used in everyday life. 3Dfy and Lumirithmic, AI technologies used to map environments and carry out facial scans, further support the idea of Metaverse/AI synergy, explaining how AI programs can build virtual environments, as well as assist efficiency in user journeys.