Augmented reality retail.
AR capabilities are set to hit 900 million smartphones by the year-end, but how much does Augmented Reality really affect the way we, as consumers behave? This insight aims to find out. (Rachel Arthur, Oct 2017 – https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#6cc9e49e3151) Pokemon Go catapulted AR in to the mainstream with its release in 2016. Fast-forward two years…