With the recent surge in the popularity of wearable technology such as the Apple Watch and Fitbit, it is no surprise that many businesses have decided to put their own spin on data collection. John Hancock, a life insurance company in the United States, has announced it will no longer underwrite traditional insurance policies, but…
The use of digital marketing is becoming increasingly dominant throughout businesses across the globe. It enables brands to reach potential customers wherever they are in the world. Social media may be the relatively ‘’new kid on the block’’ but according to Ambassador, 71% of consumers are more likely to recommend a brand to others if…
The right/wrong branding can be make or break for your business. Get it right and you’ll reap the rewards. Get it wrong and you’ll be planning your comeback… What even is branding? Noun = ‘’ a type of product manufactured by a particular company under a particular name’’ You branding is your identity. It’s what…
CP Marine UK LTD is a crewing and shore based marine recruitment agency operated by Charles Powell. Charles is an ex Marine Personnel Manager who has gained 45 years experience in the marine sector….so he knows his stuff! CP Marine approached us with the challenge of revamping their current website. They wanted a site that…
The long-awaited unveiling of Apple’s ARKit 2, “Enables Developers To Create the Most Innovative AR Apps for the World’s Largest AR Platform” (Apple). AR apps are about to become a lot more dynamic, thanks to the updated kit. The release of the 1st generation ARKit in Septemer 2017, allowed augmented reality to become an accessible…
The Eon Media team have been sharpening up their football skills, in conjunction with our sister company Springfield Solutions ahead of the World Cup 2018… To celebrate the event, we created this homage to a spoof we shot 20 years ago for the 1998 World Cup and the result is, well.. see for yourself
Augmented reality is a technology that has been in development for over 50 years, and it is finally ready to disrupt industries across the globe. In particualr, there is a growing trend of using augmented reality in the healthcare industry. In fact, by 2025, the projected revenue for both AR and VR in healthcare is…
In 2018, around 12.4 billion dollars was spent and invested in the US alone on Rich Media Advertising. For those who do not know what Rich Media Advertising is, we got you. Rich Media Advertising offers more ways to involve an audience with an advert. Rich Media advertising also encourages the audience to engage with…
Ted Baker recently used a stunning VR (Virtual reality) approach to levitate their brand image and spark interest among their social media followers. An original comedy sitcom named ‘Keeping up with the Bakers’ took their Instagram followers completely off-guard. The videos were played episode by episode on their Instagram Story for over eight days to…
With a number of clothing brands collaborating with tech innovators – it is clear that the benefits of augmented reality are catching on within the fashion industry. Brands such as GAP have recognised a need for change in the industry, and have released augmented reality apps allowing consumers to virtually try on an item of clothing…