With over 5 billion people using social media worldwide, it is more important than ever for brands to develop an effective social media marketing strategy. Social media offers incredible potential for brands to reach, attract, and maintain relationships with audiences across a wide range of demographics. Can any brand afford to miss out on this opportunity? We think not.
1. Increase Brand Awareness
Quite simply, if people don’t know about your business, then they can’t become one of your customers. herefore, boosting brand awareness is crucial for your overall success. One of the most effective ways to achieve this in today’s digital landscape is through social media. These platforms serve as powerful networking tools that allow you to connect directly with your target audience. By curating and sharing content that resonates with their interests and needs, you can reach a wide audience that engages with your insights and offerings.
According to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Having an effective social media marketing strategy can promote word of mouth, generating awareness organically within your target audience.
2. A Cost-Effective Strategy
When we say cost-effective, we mean free. Unless you opt for paid advertisements, you can take full advantage of your social media platforms at no cost. While marketing can be costly, it is an essential part of your business. By regularly utilising social media, you can gain traction with minimal or no expenses. Using your existing content and sharing it with your network is an excellent and free way to showcase your capabilities.
Of course, you do need to invest time, effort, and labor into social media. Unfortunately, executing a successful social media marketing strategy cannot be achieved overnight. However, by consistently producing valuable content for your target audience, you can start to build connections with both new and existing customers, encouraging them to make repeat purchases.
3. Direct Traffic To Your Website
Social media marketing does not exist in a vacuum. The intention is to feed the strategy back to your main platform. For most brands that sell a product or service, online sales take place on their website. Therefore, it is important to direct traffic on social media to the website.
Consider using custom UTM links with Google’s Campaign URL Builder. This enables you to track which posts people have come to the website from on GA4, allowing for more accurate data tracking. This data can then be used to inform which types of content or offerings are the most popular with your audience so that you can optimise your content strategy.
4. Get to know your audience
Social media marketing makes understanding your audience easy. With tools such as Meta Business Suite, you can understand, not only the demographics of your audience, but also their behaviour. Being aware of these patterns, enables you to cater your content to your target audience, appealing to their needs on a more individual level.
By adopting a more personalised approach, you can effectively connect with qualified leads, positioning your product or service as a solution to their specific problems. Furthermore, understanding your audience’s needs allows you to emphasise the most relevant features and benefits of your offering, helping you to effectively stand out from the competition.
If you’re thinking about introducing a social media marketing strategy into your marketing mix, then our team of experts would be happy to have a chat! Get in touch here or email us at hello@eon-media.com! We offer a free consultation to discuss your specific needs and requirements.
