Whilst researching for this blog, we came across some interesting statistics about the social media landscape, which players are ahead of the game and which are falling short. With tech giants such as Facebook acquiring once emerging companies such as Instagram and WhatsApp, who now dominate the market – it’s clear that the industry is…
The days of traditional marketing are long gone, taken over by new and improved forms of digital content such as the likes of video marketing. Businesses are now looking for ways to connect with their audience in a more visually engaging way, establishing relationships relating to brand loyalty and encouraging their audience to embark on…
We were inspired by a really great BBC article to discuss the increasing evolution of technology within the healthcare industry. Over the years, we’ve worked with various healthcare businesses such as Reckitt Benckiser, Perrigo & Smith & Nephew, working to provide innovative solutions to make patients and consumers lives easier when it comes to healthcare.…
Whether you’re looking to improve your pre-existing digital presence or you’re wanting to carry out a full digital transformation process, here at Eon, we believe that more than ever before Digital is an essential tool when it comes to marketing your products / services. Successful digital campaigns focus on what the customer wants; planning digital…
Chinese tech giant, Huawei, are the latest brand to jump on the augmented reality bandwagon, joining Facebook and Apple, with their plans to release their first ever pair of augmented reality glasses. The company CEO Richard Yu, revealed that the product is due to be commercialised within the next 1 to 2 years. The trend…
Whether you’re an avid shopper or not – there’s no denying that there are some great deals to be had when it comes to Black Friday. As is the same with all terrible traditions, this one originates from our friends from across the pond. Black Friday occurs the day after Thanksgiving, which takes place the…
Have you ever wondered what goes into creating an animation? Well, our design team have shared 5 keysteps to producing, not just a good, but a great animation. 1. Storyboarding Storyboarding is a pivotal part of any animation project. It’s essentially the blueprint of the animation, and it offers us the chance to showcase our…
With the shock announcement from Facebook that they’ll be releasing their very own pair of Augmented Reality glasses, It seems that some of the largest businesses across the globe have been hit by the AR bug. Every week more discoveries are being made around the use of Augmented Reality technology. Here at Eon we’re a…
With the recent surge in the popularity of wearable technology such as the Apple Watch and Fitbit, it is no surprise that many businesses have decided to put their own spin on data collection. John Hancock, a life insurance company in the United States, has announced it will no longer underwrite traditional insurance policies, but…
The use of digital marketing is becoming increasingly dominant throughout businesses across the globe. It enables brands to reach potential customers wherever they are in the world. Social media may be the relatively ‘’new kid on the block’’ but according to Ambassador, 71% of consumers are more likely to recommend a brand to others if…