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With the recent surge in the popularity of wearable technology such as the Apple Watch and Fitbit, it is no surprise that many businesses have decided to put their own spin on data collection. John Hancock, a life insurance company in the United States, has announced it will no longer underwrite traditional insurance policies, but…
With over 5 billion people using social media worldwide, it is more important than ever for brands to develop an effective social media marketing strategy. Social media offers incredible potential for brands to reach, attract, and maintain relationships with audiences across a wide range of demographics. Can any brand afford to miss out on this…
The right/wrong branding can be make or break for your business. Get it right and you’ll reap the rewards. Get it wrong and you’ll be planning your comeback… What even is branding? Noun = ‘’ a type of product manufactured by a particular company under a particular name’’ You branding is your identity. It’s what…
CP Marine UK LTD is a crewing and shore based marine recruitment agency operated by Charles Powell. Charles is an ex Marine Personnel Manager who has gained 45 years experience in the marine sector….so he knows his stuff! CP Marine approached us with the challenge of revamping their current website. They wanted a site that…
The long-awaited unveiling of Apple’s ARKit 2, “Enables Developers To Create the Most Innovative AR Apps for the World’s Largest AR Platform” (Apple). AR apps are about to become a lot more dynamic, thanks to the updated kit. The release of the 1st generation ARKit in Septemer 2017, allowed augmented reality to become an accessible…
Augmented reality is a technology that has been in development for over 50 years, and it is finally ready to disrupt industries across the globe. In particualr, there is a growing trend of using augmented reality in the healthcare industry. In fact, by 2025, the projected revenue for both AR and VR in healthcare is…
In 2018, around 12.4 billion dollars was spent and invested in the US alone on Rich Media Advertising. For those who do not know what Rich Media Advertising is, we got you. Rich Media Advertising offers more ways to involve an audience with an advert. Rich Media advertising also encourages the audience to engage with…
Ted Baker recently used a stunning VR (Virtual reality) approach to levitate their brand image and spark interest among their social media followers. An original comedy sitcom named ‘Keeping up with the Bakers’ took their Instagram followers completely off-guard. The videos were played episode by episode on their Instagram Story for over eight days to…
With a number of clothing brands collaborating with tech innovators – it is clear that the benefits of augmented reality are catching on within the fashion industry. Brands such as GAP have recognised a need for change in the industry, and have released augmented reality apps allowing consumers to virtually try on an item of clothing…
AR capabilities are set to hit 900 million smartphones by the year-end, but how much does Augmented Reality really affect the way we, as consumers behave? This insight aims to find out. (Rachel Arthur, Oct 2017 – https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#6cc9e49e3151) Pokemon Go catapulted AR in to the mainstream with its release in 2016. Fast-forward two years…