As part of our partnership, this year we developed an interactive QR code trail, with quizzes and augmented reality elements for visitors to The Business Day to get involved with. We wanted to increase footfall at main sponsor stands and encourage visitors to network and interact more at the event!
Following on from adding gamification elements to encourage continuous use of the app, adding AR creates a really innovative and immersive way for users to view their history of reported pains and injuries, as well as what they have done to alleviate symptoms.
Last year, Eon Visual Media were recruited by Welland Medical Limited to produce an AR experience to help promote a new range of stoma pouches called ‘Aurum Plus’.
Springfield was looking for a way to bring their labels to life and demonstrate interactive packaging capabilities. Using Augmented Reality, we decided to create a ‘Talking Label’! Our challenge was to bring one of the labels to life using augmented reality, so we started off making the ‘Our Liz’ label.