Background
Back in 2020, our team were recruited to film and deliver live video coverage of The Business Day event, which took place during June 2021 at the Bridlington Spa.
As media production partner for this event, Eon Visual Media were responsible for delivering live video coverage of the event as well as showcasing a series of pre-recorded videos of local businesses operating within the Hull & East Yorkshire Region.
So far in our current series of case studies, we have begun to explore all the promotional videos (including Hull Animal Welfare, JZ Flowers, Bishop Burton, Hull 4 Heroes, Associated British Ports, For Entrepreneurs Only, and Humber Rescue) which we produced for a wide variety of different businesses for The Business Day event. All our promotional videos can be seen here!
In this case study, we explore the promotional video which we produced for the Daisy Appeal, which is a charity based in East Yorkshire with the aim of saving local lives and improving the survival chances of those suffering from cancer, heart disease, and dementia.
What We Did
In preparation for creating this film project, our videography and creative team liaised with the team at the Daisy Appeal to efficiently plan the video production. After developing a story board, our videography team travelled to the University of Hull campus and Castle Hill Hospital, to capture a plethora of footage.
The premise for this video production was to tell the story of the Daisy Appeal as well as the incredible life-saving work carried out by the partnership including its research into cancer, heart disease and dementia.
To do this, our videography team captured a variety of behind-the-scenes footage in the molecular imaging research department at the University of Hull. Additionally, our team also utilised a plethora of video techniques and equipment to capture a diverse range of stunning visuals from the University of Hull campus, the Queen’s Centre at Castle Hill Hospital, and the MIR Centre.
Our video also featured some of the key figures involved in the partnership between the Daisy Appeal, the University of Hull, and the Hull University Teaching Hospitals NHS Trust. With this, our videography team captured organic pieces to camera featuring Professor Steve Archibald (University of Hull), Dr Maggie McGowan (University of Hull), Dr Azeem Saleem (University of Hull), Professor Nick Stafford (Chair of the Daisy Appeal) and Claire Levy (Daisy Appeal Fundraiser).
After capturing all the required video shots, our videography team edited all of this into a full stunning video production for the Daisy Appeal which can be seen here!
Summary
At Eon Visual Media, we firmly believe that high-quality video productions are critical for any modern business when developing effective digital marketing strategies.
For example, according to Wyzowl “94% of video marketers say video has helped increase user understanding of their product or service (2021). This evidence is supported further as “86% of marketers say video has helped them increase traffic to their website” (Wyzowl, 2021).
At Eon Visual Media, our friendly team of videographers can collaborate with you to develop a professional and high-quality video to help promote your brand, products, and services. With our expertise, our creative team can help to create an entertaining and engaging video production helping your business stand out from the competition.
Want to find out more? Drop us a message or email us at hello@eon-media.com and let’s get creative!
