Background
Back in 2020, our team were recruited by to film and deliver live video coverage of The Business Day event, which took place during June 2021 at the Bridlington Spa. As media production partner for this event, Eon Visual Media were responsible for delivering live video coverage of the event as well as showcasing a series of pre-recorded videos of local businesses operating within the Hull & East Yorkshire Region.
So far in our current series of case studies, we have begun to explore all the promotional videos (including Hull Animal Welfare, JZ Flowers, Bishop Burton, Hull 4 Heroes, For Entrepreneurs Only, Humber Rescue, and the Daisy Appeal) which we produced for a wide variety of different businesses for The Business Day event. All our promotional videos can be seen here!
In this case study, we explore the promotional video which we produced for the Associated British Ports, which is the UK’s leading port operator with a network of 21 ports across Britain. ABP handles around one-quarter of the nation’s seaborne trade, contributing £7.5 billion to the economy every year and supporting 119,000 jobs.
What We Did
In preparation for creating this film project, our videography and creative team liaised with the team at Associated British Ports to efficiently plan their video production. The premise for this video was to explain how the UK Government has recently established 8 brand new freeports across the UK, and how this has subsequently created may incentives to create investment for freeport cities.
To achieve this, our videography team captured an interview with the Regional Director of Associated British Ports Simon Bird. In this interview, Simon explained the many prospects and benefits an established freeport on the River Humber would bring for employment and economy growth across the region. Our video also featured a variety of additional video footage which had been provided by Associated British Ports.
After capturing all the required promotional video shots, our videography team edited all this footage into a full stunning video production for ABP which then premiered at the Business Day event. Our full video production can be seen here! 👈
Summary
At Eon Visual Media, we firmly believe that high-quality video productions are an incredibly effective method of promoting your brand and business.
For example, according to Wyzowl “94% of video marketers say video has helped increase user understanding of their product or service (2021). This evidence is supported further as “86% of marketers say video has helped them increase traffic to their website” (Wyzowl, 2021).
At Eon Visual Media, our friendly team of videographers can collaborate with you to develop a professional and high-quality video to help promote your brand, products, and services. With our expertise, our creative team can help to create an entertaining and engaging video production helping your business stand out from the competition.
Want to find out more? Drop us a message or email us at hello@eon-media.com and let’s get creative!
"94% of video marketers say video has helped increase user understanding of their product or service"
Wyzowl, 2021