As part of our partnership, this year we developed an interactive QR code trail, with quizzes and augmented reality elements for visitors to The Business Day to get involved with. We wanted to increase footfall at main sponsor stands and encourage visitors to network and interact more at the event!
Following on from adding gamification elements to encourage continuous use of the app, adding AR creates a really innovative and immersive way for users to view their history of reported pains and injuries, as well as what they have done to alleviate symptoms.
Springfield Solutions were approached to create AR pet filters that can be accessed via the labelsof a fictitious pet care brand, Woof and Meow.