Every year, we have the pleasure of sponsoring East Yorkshire’s best business meet up, The Business Day. Hosted by Gyles Brandreth, individuals and organisations from across the region have the opportunity to gather for some fantastic networking, interesting breakout sessions (including our own on AI in Digital Marketing), and inspiring headline speakers.
As a main sponsor, we have a stand at The Business Day, where we can showcase some of our incredible creative ideas and services to potential clients and guests at the event. 2024’s headline speaker was none other than Björn Ulvaeus, chatting all things ABBA Voyage, leadership, entrepreneurship, Artificial Intelligence (AI), technology, innovation, meta data and the complexity of business in the music industry. Our team got to work on coming up with an inventive, retro themed stand!
The Business Day Stand
We have an incredibly creative team at Eon Visual Media, with a range of strengths, so we gathered for brainstorming sessions with our full team. We decided on a 1980s retro theme and briefed our team on working on a series of assets.
The stand is perhaps one of the most important parts of Business Day as a main sponsor, so it was important we got it right. If you attended 2023’s event, you’ll remember our Tiki Bar. We wanted to go bigger and better for 2024, so cue the arcade machine!
Pac-Man is a hit with all ages, so we knew we wanted to include it in our stand. We worked to transform our stand to feel as though you’ve just stepped into an arcade in the 80s, so we designed the walls and bought furniture and decorations to match…as well as sweets and panda pops! Here’s a picture with the lights dimmed low…
Creative Assets
Working freely from a 1980s retro brief, our talented creative team worked to generate a series of assets including an animation and a video to be used at the event and in our marketing content! As well as this, our team created an interactive QR code scavenger hunt for use around the Bridlington Spa, where attendees could win a grand prize! Read more about our work.
This is a great example of giving creative freedom to designers as the outcome was exactly what we imagined and perfect for our stand! Will Marshall, one of our designers and animators, developed the animation below to be displayed on our stand…
Dawid Poniatowski, one of our filmmakers, gathered our team in the office for a day of 1980s filming. After conducting research, Dawid decided he wanted to recreate a typical 1980s office ad, so he worked to develop a script and a filming schedule. We filmed in the office and utilised our team’s strengths to create the film below…
The Business Day Filming
Our videographers Dawid and Jonny carried out filming, both preliminary and on the day of Business Day to create a series of highlight reels for both Eon Visual Media and The Business Day. Be sure to read our case study on our videography work for Bridlington Spa and The Business Day!
We’re really proud of the working relationship we have with The Business Day and are so thankful for all of the effort that goes into organising and producing such an event. It’s a pleasure to be involved!
