In this digital age, sales and marketing teams are always looking for innovative and cost-effective methods to help engage with prospective customers. One increasingly popular way in which this has been achieved is by using e-detailing, which is an incredibly powerful tool for showcasing products and services. E-detailing can help transform traditional sales documents and presentations into engaging experiences helping to draw customer in and hold their attention for longer!
In this blog, we will explore the many features and benefits of e-detailing and explain why these are such an important tool in sales and marketing!
…but before we dive in, here’s a brief explanation as to what E-Details are!
What are E-Details?
In short – an e-detail is digital sales content which incorporates a variety of digital features such as enhanced navigation, eye-catching animations, embedded media, and interactive forms that enrich the user’s experience.
These features can help transform traditional printed sales documents into an engaging experience that will draw your reader in and hold their attention for longer by integrating these additional features.
By incorporating these innovative user features, e-details can enhance the usability of traditional sales documents and presentations and be applied in a wide variety of different environments.
E-detailing can offer a wide variety of potential benefits to businesses and the end-users. Below, we have listed some of our favourite features and benefits of e-details!
One unique feature you can add to e-details is interactive buttons which are a great way to encourage user engagement within your document. Integrated buttons can help users to navigate and gain access to additional embedded features within the file whilst adding an interactive element to your documents.
Animations & Transitions
Another distinct feature is the inclusion of integrated animation, which can enhance text, imagery, and transitions between document pages. One of the key benefits of this feature is that it can help create eye-catching content and draw the attention of users to focus on specific areas of the document. For example, a sales brochure may want to use animation to highlight and draw attention to a specific call-to-action on the page (e.g., ‘buy it now’, ‘contact us’)
One of the best features of e-details is that they allow users to view high-quality audio and visual media within the document itself. For example, a sales brochure may want to include a video demonstration that provides further information such as assembling or using the product. Incorporating stunning visual and audio media into your document can help to explain the subject in greater detail whilst creating an entertaining and memorable experience for the user.
Another feature is the inclusion of internal and external hyperlinks. With internal hyperlinks, you can help users to better navigate your e-details and quickly direct them to relevant internal pages. External hyperlinks can also be used for leading users to external relevant online resources.
As well as displaying content, e-details allow the opportunity for additional information to be collected from the document readers. By adding check boxes and text fields, this allows the author to gather relevant information from users such as contact information and feedback. E-details can conveniently integrate with CRM and other business software, so that collected data can be easily managed and extracted.
Benefits of E-Details
Enhanced user experience
In our opinion, the biggest benefit of implementing e-details, is that these can provide a richer user experience and take your audience beyond the basic reading experience. By integrating the multiple interactive features, e-details can enhance the overall user experience and create an eye-catching and engaging document. These memorable experiences can help to inspire, inform, and educate readers about the values of a brand, whilst simultaneously helping convert these into customers.
Data Capture for customer understanding
Another great feature of e-details is that these can help create a better understanding of what content works with customers. For example, analytical information can be collected during a e-detail presentation and highlight the most effective areas of interest for perspective customers. By measuring levels of engagement within an e-detail, this can help marketers create the most effective sales documents for future customers.
Furthermore, by syncing up e-details to your CRM system, this allows sales reps access and enter contact details and other relevant sales information.
Another key benefit is that e-details are incredibly accessible to most users. These days, it’s safe to assume that most people will have access to a laptop, desktop computer, smartphone, or tablet. With this, e-details are easy to circulate via online downloads and emails and seamlessly work across multiple platforms on all.
By incorporating impactful content such as moving graphics or videos, this can help create eye-catching content and draw the attention of users to focus on specific areas of the document. For example, a sales brochure may want to use animation to highlight and draw attention to a specific call-to-action on the page (e.g., ‘buy it now’, ‘contact us’)
Another benefit of e-details is that these are also incredibly cost-effective. Whilst many businesses will spend a large sum on printing traditional sales documents, e-details are expensive to develop, easy to circulate, save on printing costs, and lower your carbon footprint.
Easier content updates
Another handy feature of e-details is that these are incredibly easy to update! As e-details are digital documents, these are incredibly easy to update with the latest sales data including prices, product information, and statistical data to help support your sales pitch. Updating e-details remotely can also be incredibly helpful when travelling out on the road.
As you can see, there are many different features, applications, and benefits to implementing e-detailing as part of your sales and marketing strategy.
Here at Eon Visual Media we are incredibly passionate about creating visually stunning and engaging e-detail documents which can help your business stand out from the competition.
If you’d like to find out more about how we can help your business, please contact us here, or alternatively drop us an email!