Background
Our creative team were recruited to create a new cosmetics brand for Springfield Solutions. The packaging and labelling business has over 10 years of experience and expertise working within the beauty and cosmetics market, providing some of the most competitive innovative solutions to global beauty companies.
In this case study, we will explore the brand design process that we undertook for Springfield Solutions.
What We Did
Brief
Create a new cosmetics brand for Springfield Solutions to enable them to showcase their digital label embellishment (including foiling, spot varnishes and embossed/debossed effects) offering to beauty, personal care, and cosmetic markets. Ensure the brand has flexibility to work across a range of packaging types and formats.
Ideas and Development
Our design team used storyboards and market research to find inspiration and to help add personality to this new cosmetics brand. According to Graphic Design team,
“We did a lot of research exploring how we could best utilise colours and create a brand that would feel natural, fresh, feminine, and luxurious.”
Abbie Malton, Graphic Designer, Eon Visual Media
After drawing up some initial brand designs and exploring a variety of different names, the concept of ‘BLOOM’ was born! The idea behind this concept is that BLOOM cosmetics products would help users to develop and grow their overall confidence. This would be achieved by showcasing a variety of different flower graphics in various stages of BLOOM in the recommended order of product use. These brand designs would also allow the opportunity to demonstrate the various embellishments which could be applied to the packing and labelling products, and make the overall products feel more luxurious.
“Whilst we were developing the BLOOM brand, one key communication that we really wanted to convey to end-users was that these are luxurious cosmetics products which can really help end-users to bloom with confidence”
Abbie Malton, Graphic Designer, Eon Visual Media
Packaging Labels & Promotional Content
After pitching the idea of the BLOOM brand to Springfield Solutions, our design team created a variety of different illustrations and designs for the cosmetic packaging labels. Our team were able to create designs which would showcase Springfield Solutions ability to produce digital embellishments (including foiling, spot varnishes and embossed/debossed effects).
After creating a plethora of different BLOOM packaging labels, our team produced a range of samples and tested these on an assortment of physical products. After gaining approval from Springfield Solutions, these were professionally printed and positioned onto a variety of different cosmetics bottles. Furthermore, our design team also created a variety of additional complimentary digital branding content such as social media graphics, email banners and website graphics which Springfield Solutions could use to promote this new brand.
The process of creating the BLOOM brand can be seen here in the following video! 👉
Outcome
Once we had submitted the BLOOM branding and various packaging labels and digital assets, this was incredibly well received by Springfield Solutions, and our team were praised for their creativity and showcasing a variety of different brand design skills.
“The Graphic Design team at Eon Visual Media did an absolutely fantastic job of creating the BLOOM cosmetics branding for us. From the very start, the team fully understood exactly what we needed and produced a luxurious brand with an incredibly clever concept, allowing us to showcase our printing potential. Well done Eon Visual Media!”
Farouk Forster, Springfield Solutions
To see our branding in action, you can see the BLOOM brand on the Springfield Solutions website here!
Summary
Here at Eon Visual Media, our creative team of graphic designers can collaborate with you to develop a professional and high-quality brand for your business and help to promote your products, and services. With our expertise, our creative team can help to create a stunning brand and supporting visual assets to help your business stand out from the competition.
Want to find out more? Drop us a message or email us at hello@eon-media.com and let’s get creative!
"The Graphic Design team at Eon Visual Media did an absolutely fantastic job of creating the BLOOM cosmetics branding for us. From the very start, the team fully understood exactly what we needed and produced a luxurious brand with an incredibly clever concept, allowing us to showcase our printing potential. Well done Eon Visual Media!"
Farouk Forster - Springfield Solutions