Defending against seasonally affected disorder (SAD).
We shot 3 short films on location, including one featuring Loose Women star Andrea McLean, to publicise how Kellogg’s Cornflakes can help defend against seasonally affected disorder (SAD). The videos feature a specially commissioned cereal bowl which emits light to mimic sunlight, thereby helping people to enjoy their breakfast with an added dose of sunshine.
Tight deadlines were easily achieved by our team.
The videos were storyboarded and then filmed and edited to a 48 hour deadline and are a combination of live action and stop motion. The videos were integral to a social media campaign which received extensive coverage in the national press with over 150m views across The Express, Daily Mirror and Metro.