A Fresh New Look
Yorkare are an award winning care home provider based in East Yorkshire, with homes in Beverley, Hessle, Cleethorpes & Hornsea. What makes Yorkare stand out is the modern facilities embedded in each of the homes. The homes are kitted out with a cinema, hair salon and even a bar, creating a community environment for its residents.
As developers of Yorkare’s previous website, we’ve had a long-standing relationship with the brand, making us the perfect candidates for their most current website re-fresh. Being a care home provider with a difference, Yorkare approached us as they wanted to bring their web presence in line with what their brand represents and create a website that had a ”luxury” feel to it.
They wanted a modern, clean and easy to navigate website, to act as the perfect platform to showcase their stand-out services. To align with the new website, Yorkare created a new logo that reflects its brand personality, and developed web designs incorporating their new brand elements. That was where we came in…it was our job to offer advice and guidance about the user experience and visual output of the site, and bring their visuals to life, creating a brand new CMS so that Yorkare can update and maintain the site themselves going forward.
The Impact of Video Content
One area of the brief that was key, was that we needed to incorporate high quality video content into the website. Yorkare wanted to showcase their homes in a visual way, giving a glimpse into their high quality homes and unique facilities. With this brief in mind, it was apparent that video content be incorporated throughout the website, with the homepage housing a full width video header for impact. Throughout the remainder of the website, Yorkare wanted a platform that would be easy to navigate and allowed for a simple yet convenient user journey, whilst providing the key information in an easy to digest format.
Drop us a line if you have an upcoming web project you’d like to chat to us about!