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6 Benefits of E-Detailing for Pharma Marketers!

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6 Benefits of E-Detailing for Pharma Marketers

In the pharmaceutical industry, marketers are always looking for innovative and cost-effective ways to engage with prospective customers. One way in which this is achieved is by using e-details which have been widely used by the healthcare and pharma industry to showcase branding and effectively communicate messages. These digital tools can help transform technical sales documents into engaging customer experiences helping to draw users in and hold their attention for longer!

In this blog, we will explore the multiple benefits of E-Detailing, and why they are such an important tool in the healthcare and pharma sector!

…but before we dive in, here’s a brief explanation as to what E-Details are!

What are E-Details?

In short – an e-detail is digital sales content which incorporates a variety of digital features such as enhanced navigation, eye-catching animations, embedded media, and interactive forms that enrich the user’s experience.

These features can help transform traditional printed sales documents into an engaging experience that will draw your reader in and hold their attention for longer by integrating these additional features.

E-details can offer a wide variety of potential benefits to both pharma marketers and the end-users. Below, we have listed some of our favourite benefits of e-details in the healthcare and pharmaceutical industry!

Photo: Amy Hirschi

Benefits of Pharmaceutical E-Details

1.    Enhanced user experience

In our opinion, the biggest benefit of implementing e-details, is that these can provide a richer user experience and take your audience beyond the basic reading experience. By integrating the multiple interactive features, e-details can enhance the overall user experience and create an eye-catching and engaging document. These memorable experiences can help to inspire, inform, and educate readers about the values of a brand, whilst simultaneously helping convert these into customers.

2.    Data Capture for customer understanding

Another great feature of e-details is that these can help create a better understanding of what content works with customers. For example, analytical information can be collected during a e-detail presentation and highlight the most effective areas of interest for perspective customers. By measuring levels of engagement within an e-detail, this can help pharmaceutical marketers create the most effective sales documents for future customers.

Furthermore, by syncing up e-details to your CRM system, this allows sales reps access and enter contact details and other relevant sales information.

3.    Accessibility

Another key benefit is that e-details are incredibly accessible to most users. These days, it’s safe to assume that most people will have access to a laptop, desktop computer, smartphone, or tablet. With this, e-details are easy to circulate via online downloads and emails and seamlessly work across multiple platforms on all.

4.    Eye-catching content

By incorporating impactful content such as moving graphics or videos, this can help create eye-catching content and draw the attention of users to focus on specific areas of the document. For example, a sales brochure may want to use animation to highlight and draw attention to a specific call-to-action on the page (e.g., ‘buy it now’, ‘contact us’)

5.    Cost-Effective

Another benefit of e-details is that these are also incredibly cost-effective. Whilst many businesses will spend a large sum on printing traditional sales documents, e-details are expensive to develop, easy to circulate, save on printing costs, and lower your carbon footprint.

6.    Easier content updates

Another handy feature of e-details is that these are incredibly easy to update! As e-details are digital documents, these are incredibly easy to update with the latest sales data including prices, product information, and statistical data to help support your sales pitch. Updating e-details remotely can also be incredibly helpful when travelling out on the road.

Photo: LinkedIn Sales Solutions

Summary:

As you can see, there are many different features, applications, and benefits to implementing e-detailing as part of your pharma marketing strategy.

Here at Eon Visual Media we are incredibly passionate about creating visually stunning and engaging e-detail documents as well as a plethora of other healthcare communications which can help your business stand out from the competition.

If you’d like to find out more about how we can help your business, please contact us here, or alternatively drop us an email!


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