On average, around 67% of total web visits on Google are mobile, with only around 32% of visits being desktop. Mobile-first design is crucial to the success of your website, to ensure its content is accessible on mobile devices. For example, visual content, like images and videos, will need to be adapted to fit mobile screens to ensure website responsiveness. Mobile-first design goes against the traditional desktop-first approach, where larger versions would be adapted into smaller, mobile-friendly versions.
In this blog, we will explore the 3 main benefits of mobile-first design and why you should adopt a mobile-first approach.
Enhanced User Experience
Mobile-first design prioritises the customer experience and journey on your website and forces web designers to focus on essential content to create a more user-friendly experience. This could include simplified navigation, touch-friendly buttons and optimised and structured visual content, all of which would be able to create a more seamless, intuitive user journey with faster loading times, and therefore higher engagement rates.
Improved SEO Rankings
Search engines like Google have recently introduced mobile-first indexing, meaning the mobile version of your website is considered the primary version when determining site rankings. This step forward in indexing really highlights the importance of mobile-first design as positive user-experience, such as higher engagement and reduced bounce rates, will signal to search engines that your website is relevant and therefore will boost your SEO rankings.
Higher Conversion Rates
The main aims of mobile-first design are to improve user experience and streamline the conversion process. Introducing mobile-only calls to action, such as ‘click to call’ buttons and mobile wallets, can encourage users to easily engage and take action. Studies have shown that mobile optimised sites are more likely to have higher conversion rates as a result of streamlined journeys and effective calls to action.
Here at Eon Visual Media, our expert team of web and app developers understand the importance of mobile-first design and can help you build your new website or optimise your current one to ensure your web and SEO performance is as successful as it should be!