Background and Objectives
Hull Sport, part of the University of Hull, offer indoor and outdoor sports and gym classes based at the University. After a recent brand refresh for the University, Hull Sport wanted to update their website to reflect the new casual look and feel of the brand.
A few years ago, after a £17 million upgrade to the facilities, we worked with the team at Hull Sport to redesign and develop their website to enhance their digital presence, alongside some marketing and social media support. We were thrilled to have the opportunity to work together again!
Process
Our branding and design team received access to The University of Hull’s extensive new brand guidelines and studied them to identify changes to the Hull Sport website.
Across the website design, fonts, colour palettes, graphic textures, iconography and language were updated to new ‘casual look’ brand created for University of Hull Sport & Active Wellbeing.
Feedback identified some areas of the site which were no longer required. These were removed from the designs and new content added before passing across to the dev team to update the live website to match the design.
How We Can Help
Our design and development teams work in perfect harmony to produce the best results for your website. We’d love to work with you to enhance your digital presence – just get in touch!
Oh, and we’d love to get our marketing team involved! They’ll work to ensure your website is fully SEO optimised for the absolute best results!
