Introduction
You may already know that every year, we have the pleasure of working alongside East Riding of Yorkshire Council for The Business Day. This year, alongside our stand, we delivered a breakout session and captured content for Bridlington Spa!
As part of our partnership, this year we developed an interactive QR code trail, with quizzes and augmented reality elements for visitors to The Business Day to get involved with. We wanted to increase footfall at main sponsor stands and encourage visitors to network and interact more at the event!
There was also a prize incentive, with tickets to an event at The Spa up for grabs!
So how did our team get to work in creating the QR code trail?
QR Development
At Eon Visual Media, we have a fantastically talented team of designers and developers, who worked together on this project to create some visual stickers, social media graphics and scannable augmented reality experiences!
We designed the stickers with Gyles Brandreth’s infamous jumpers and The Business Day’s iconic colours, and encouraged main sponsors to display them on their stands.
The development team added interactive quizzes and augmented reality experiences into the QR codes suitable to each main sponsor, encouraging visitors to scan them all to enter into a prize draw!
Get in touch with our team and let’s create a bespoke augmented reality trail!