Charlie and the Chocolate Factory for ASDA.

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Behind the scenes video

Dreams can come true! Walkers Chocolate Factory has been supplying Easter Eggs to Asda Stores for over 30 years, so when a little boy called Charlie (yes, really!) wrote to Asda to tell them how much he liked their eggs it was a PR opportunity not to be missed. Asda organised for Charlie to have a VIP tour of Walkers factory and we went along to film Charlie’s special day. The film was produced and edited in time to capitalise on the market in the run up to Easter 2017.

National PR exposure

National PR exposure

The video attracted widespread national and local press coverage as well as widespread social media distribution.