Background and Objectives
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Swanland House is a well-established care home dedicated to providing high-quality residential care. The organisation recognised the need for a modern, user-friendly website that would better reflect its values, services, and commitment to excellence.
Their existing website had become outdated, making navigation difficult for visitors and limiting the ability to update content efficiently. To enhance their online presence and improve accessibility for prospective residents and their families, Swanland House sought a complete website overhaul.
Branding
In conjunction with a website redevelopment, Swanland House thought they would benefit from a light refresh and modernisation of their current brand. Updated branding would bring a more professional look and feel to be incorporated into the website and printed materials throughout the business.
Initial designs were created in Adobe Illustrator with a variety of options for icon design, font, and different colourways. The client wanted to retain the luxury feel to their logo, and keep within a heritage colour scheme.
Finally, Adobe InDesign was used to create a font and colour guide requested by the client to help maintain consistency within their business.
Website Design
Our design and development teams met with the client at Swanland House to discuss which website content they wanted to focus on, and what requirements they had. A robust and editable design was chosen on their preferred CMS to help future-proof the website and allow the client to make edits themselves.
A teal, gold, and cream colour palette was used to be in keeping with the updated branding. Photography was used as a lead feature on the website to keep it personable and highlight the brand values, services and facilities on offer.
Desktop and mobile layouts were created using Adobe XD and were passed along to the developers once signed off…
Design and Development
One of the main objectives of this project was to improve the website’s navigation, achieved primarily through design changes. Our team used tools within WordPress to update the approved designs which included a simplified menu, and updated typography and content for better user experience. As well, this would allow Swanland House to make regular updates without the need for external development.
Standard parts of our development processes include quality assurance and testing prior and post launch to ensure smooth functioning.
How We Can Help
Here at Eon Visual Media, we have teams of passionate individuals dedicated to designing, developing and marketing your updated websites.
We’d love to support you in redesigning and developing your website for better functionality, improved user experience, and enhanced traffic and conversions.
Get in touch for more information and let’s great creative together!
