As the digital landscape continues to evolve, businesses are constantly finding new ways to engage with their audiences and generate leads through digital content.
According to The New York Times, we’re entering a “post-text world” where photos, video and graphics dominate our online experiences as consumers. In response to this shift, businesses are adopting video marketing strategies to raise brand awareness, showcase their products, and foster customer loyalty.
It is no suprise that companies are investing heavily in multimedia content, especially since 53% of consumers say that they engage with a brand after watching a video on social media.
With nothing able to grab attention quite like a powerful video, let’s explore the top five most engaging types of video content:
Types of Video Content
1. Vlogs
Vlogs are a captivating type of video content that enables viewers to forge a deeper connection with creators, ultimately fostering a sense of trust and loyalty. The informal and intimate style of vlogs allows creators to share their thoughts, experiences, and daily lives in a way that feels relatable and authentic. This authenticity resonates with viewers, making them feel like they know the creator personally.
Furthermore, vlogs often follow a story-driven format, which helps to engage the audience by leading them through a narrative journey from start to finish. This structure not only keeps viewers interested but also provides them with a cohesive experience as they watch the unfolding of events. By combining storytelling elements with genuine personal insights, creators can effectively capture their audience’s attention and build a loyal following.
2. Animated Videos
Animated videos serve as a powerful medium for visual storytelling, offering a unique and engaging approach to presenting a brand’s products or services. These videos can take various forms, including how-to guides, explainer videos, and promotional brand videos, each designed to captivate the audience with vibrant graphics and memorable characters.
One of the standout benefits of animated videos is their ability to simplify complex concepts and ideas. This makes them not just informative but also accessible to a broader audience. The flexibility of animation allows creators to explore diverse creative styles, ensuring that the content is tailored to resonate with the target demographic.
Moreover, animated videos are highly effective at grabbing and maintaining viewers’ attention, often proving to be more entertaining than live-action alternatives. This type of video content can lead to higher retention rates and a greater impact on the audience, making it an invaluable tool for brands looking to make a lasting impression. By leveraging the creativity inherent in animation, brands can tell their stories in compelling and innovative ways.
For example, here is an animation we created for our sister company Springfield Solutions for the release of a new product offering.
3. 360 Video & Virtual Reality
With 360 videos and virtual reality technology, viewers can immerse themselves in a completely interactive environment, placing themselves at the heart of various locations and experiences that would otherwise be unreachable. This innovative medium allows individuals to have experiences that many can only dream of.
Recently, ASDA commissioned us to develop a comprehensive 360° virtual tour of one of their stores. This tour is designed to showcase several exciting updates and new features within the store. Key highlights include a newly introduced sushi counter, where customers can see a variety of fresh sushi options being prepared.
Additionally, a robust takeaway pizza station emphasizes convenience without compromising on quality. The revamped George department is another focal point, now featuring cutting-edge digital modeling screens that enhance the shopping experience by providing visual representations of clothing and accessories. To round out the tour, visitors can explore the modernised café area, which operates similarly to a restaurant, offering a more elevated dining experience for shoppers looking to relax and enjoy a meal during their visit.
4. Live Streaming
Livestreams have emerged as an incredibly engaging method for connecting with audiences in real time, resulting in their rising popularity as a form of video content. The transient nature of live streams creates a sense of urgency and excitement, as viewers are often eager to not miss out on exclusive opportunities, behind-the-scenes insights, or special announcements that are only available during the broadcast.
Platforms such as Facebook Live, Twitch, and Periscope offer businesses the opportunity to reach their audience instantly, allowing them to interact directly in the moment. This interaction can involve real-time comments, questions, and feedback, fostering a sense of community and involvement among viewers. By incorporating these live interactions into their marketing strategies, organisations can create memorable experiences that resonate with their audience.
5. Brand Videos
The primary objective of a brand video is to elevate awareness of your brand, ultimately expanding your potential customer base. These videos are typically designed to reflect the essence and culture of your brand, showcasing not only the mission and vision that drive your business forward but also highlighting the products or services you offer.
By effectively communicating your brand’s values and uniqueness, a well-crafted brand video can engage viewers on a deeper emotional level, inspiring loyalty and encouraging them to take action. Whether through storytelling, visuals, or testimonials, these videos aim to create a lasting impression that resonates with the audience, inviting them to become part of your brand’s journey.
How Can We Help
According to Wyzowl, an astonishing 83% of marketers said that video gives them a good ROI. This highlights the fact that videos can play a valuable role in your marketing funnel, turning potential customers into leads.
We have a team of expert videographers that can help you create all types of video content. If you’re interested in chatting to our video team about an upcoming video project that you’re planning, then get in touch!
