Throughout 2016 our video and animation teams have been busy producing a series of marketing films for some of foot healthcare brand Scholl’s new and existing products and innovations.
Shot on location and featuring leg and foot models we created a series of ‘instructional’ videos to really highlight the features of the products and how they work. Animated 3D and 2D graphics were incorporated into live action video to clearly demonstrate the process of using the products and their scientific mode of action.
All pre-prod, filming, animation and post-production was completed by Eon’s in-house video and animation team.
The videos are due to be rolled out across the relevant consumer portals and product micro-sites as part of a series of global product launches. In addition the videos will feature within a series of dedicated mobile apps and e-detail aids – also being produced by Eon Visual Media.
Our work for Scholl is a typical example of how customers are increasingly integrating various digital services into product promotion and repurposing existing assets.
Scholl is just one of a vast array of OTC healthcare brands that we work with, if you would like to find out more about how our digital services could benefit your FMCG brands please drop us a line to firstname.lastname@example.org or give us a call on 01482 484850.