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Harnessing the Power of Video Testimonials

By Hollie Toft

Video testimonials have emerged as a powerful marketing tool for businesses looking to connect with their audience on a deeper level. They’re more personal, with real people showing their genuine experiences and emotions, making them highly effective in building credibility and fostering trust.

We’re going to chat a little more about why video testimonials matter as well as sharing tips for creating compelling testimonials!

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SXSW 2024 Innovation Awards!

By Hollie Toft

It’s March, which means it’s time for SXSW 2024! We’re going to take a look at ‘this year’s most transformative and forward-thinking digital projects’, the winners of the Innovation Awards!

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4 Effective Types of EDetails!

By Hollie Toft

eDetails are often used as a communication tool within the healthcare industry, to convey important and sometimes complex information about a product or service. There are a number of different approaches when it comes to eDetails, from interactive HTMLs to printed leave behinds, to suit a range of budgets.

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5 Reasons Why You Need Sales Aids!

By Hollie Toft

Particularly within the healthcare industry, sales aids (including interactive PDFs, eDetails and Mode of Action animations) are a great way to communicate with your audience, whoever they might be. Investing in high quality sales aids is crucial in being able to effectively market your products and services.

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