Background and Objectives
We developed an interactive e-detail aid for a new ‘Nurofen for Children’ temperature monitoring device for young children. 70% of parents have found that measuring the child‘s temperature has caused the child some distress, and 51% regularly check their child’s temperature during the night, so Nurofen wanted to promote their new monitoring device.
Sales Aid
Our design and development teams worked in conjunction to create the interactive sales aid.
The e-detail aid allows sales reps to demonstrate the benefits of the product and includes CGI video content for added interactivity, and to engage audiences and improve retention with visuals. It details easy set up instructions and gives extra information including the normal, moderate, and high fever temperatures for children of different ages.
Analytics and Data
The e-detail is integrated with RB’s CRM system for usage tracking, and allows the sales team to tailor presentations for specific customers. The below features mean parents and healthcare professionals have access to the information they need.
- Real-time, accurate temperature readings on a phone
- Sends notifications if the temperature spikes
- Stores temperature data for sharing with a healthcare professional
- User can track medicine given and symptoms other than temperature.
We’ve got a fantastic development team who can help you bring to life e-details to suit your budget! Get in touch!
