Cows, cheese and... Calvin Harris?
Our film crew recently travelled across The Pennines to Cheshire, to film cheese being produced at a local distributor, Joseph Heler.
The cheese factory provides cheese to major retailers, including ASDA. When the cows on the Joseph Heler farm listen to Calvin Harris music, it helps them produce better quality milk and cheese... studies say that cows yield more milk when listening to music, supposedly!
As PR jobs go, this one was really quite unique. The Calvin Harris story has already started to gain traction amongst the press, with The Sun publishing the footage in an article about the Dumfries-born DJ.