Background and Objectives
Weedon Direct, a subsidiary of The Weedon Group, sell a wide range of cardboard packaging solutions to meet their customers’ every need. They’re fully FSC-Certified and sell sustainable, environmentally friendly products to contribute towards a greener future.
Last year, here at Eon Visual Media, we redesigned and updated Weedon Direct’s website to make it more sleek and visually appealing, as well as to improve speed and performance. Part of this project included SEO and Google Ads support to allow Weedon Direct to really capitalise on their new, updated website.
Read below to find out more information…
Weedon Direct SEO
The first part of this project included the majority of the SEO work, spanning from keyword research, and on-page and off-page changes to improve SEO performance. Read more about it in our previous case study here!
To ensure results are optimised, SEO changes must be maintained and updated – we always endeavour to ensure our clients’ SEO projects are carefully maintained.
As the project developed, Weedon Direct wanted to engage more in Google Ads and PPC support, which prompted some web copy changes for specific landing pages to optimise both organic traffic and Google Ad performance.
Google Ads and PPC
To begin with, it was important our team understood Weedon Direct’s current Google Ads performance and so they engaged in a period of extensive training and research. During this time, we could delve into the analytics across 7 campaigns to review performance and iron out some technical bumps to ensure that the ads were correctly configured, to the right audiences, with the correct strategies.
Our team worked hard to drive value and ROI through Weedon Direct’s Google Ads, by adjusting bidding strategies using data-driven insights. Part of this included ensuring conversion and tracking metrics were correctly set up so we could properly measure conversions and returns.
Digital Marketing
The final part of the project for Weedon Direct included digital marketing support, to help optimise general digital presence. Part of this work is ongoing as we discuss utilising different social and marketing platforms.
The team at Eon Visual Media have a wide range of skills, including design. The design team were able to assist in the creation of social media and marketing assets for use across platforms and channels including emails. The combination of design and marketing support ensures that Weedon Direct have access to a talented team to optimise their digital marketing performance, both visually and strategically.