Background & Objectives
The Weedon Group are a brand specialising in packaging solutions, specifically corrugated packaging, e-commerce and point of sale displays. They approached us to update their website to better showcase their extensive range of products and highlight one of their key differentiators: all their products are designed, manufactured, and distributed in-house. This approach allows them to achieve shorter turnaround times compared to their competitors. Additionally, they requested a design refresh to improve navigation on both mobile and desktop devices.
These changes aimed to boost engagement, conversion rates and traffic to the Weedon Direct website, which handles the corrugated packing division of the company.
Research
To initiate the research phase, our team analysed the websites of their competitors. We identified successful e-commerce features and conceptualised technical aspects that would distinguish The Weedon Group from its competitors.
Sitemap & Wireframes
As part of our research, we examined the old website to identify what was effective and what was not. Our goal was to use data-driven insights to enhance the user experience, making it easier for customers to navigate the site. We evaluated whether any pages or text could be modified or removed to further improve usability for our customers.
Taking into account the brief and the sitemap, we created wireframes to give the Weedon Group an idea of what content would look like across a few sample pages and how this could be laid out. Once this step was approved and the sitemap was finalised, we began the design phase of the website update.
Design
A 3D ‘hero’ animation was chosen as the most effective design element to showcase the full range of products and services within the first few seconds of landing on the homepage. We spoke with the Weedon Group and utilised their pre-existing 3D assets to create powerful images, animations and interactive 3D product banners. Additionally, we incorporated static image renders from these 3D assets into the page content.
We integrated content from the existing site along with newly created materials into the designs and onto the updated website. As a result, users are able to visualise what the packaging looks like and whether it is fit for purpose.
Development
After the designs and digital assets were created, the development team began utilising software such as Next JS to develop the website, and Vercel to improve oage load speed and overall site performance. They also used WordPress as a content management system to allow Weedon to easily create and launch manual website updates.
After creating the site and adding the assets, we collected feedback from the client and addressed the necessary amendments.
How We Can Help You
With over 20 years of experience, our team of experts can help you develop a new and effective website, as we have for The Weedon Group. If you would like to enquire about our development services, get in touch or email us at hello@eon-media.com.