You should consider utilising TikTok for your business. With over four billion downloads worldwide as of 2025 (The Social Shepherd), TikTok stands out as a powerhouse of a social media platform. Its remarkable influence means that it has an unmatched ability to connect users and businesses across the globe.
Primarily used for entertainment, TikTok is filled with informative content and advertisements, making it appealing to individual creators, large brands, and small businesses. But aside from its vast populatiry, why should you be using TikTok for your business? Let’s discuss…
1. Creativity of Brand
TikTok is a powerful platform that empowers individual creators to express their unique personalities through engaging videos. Moreover, it offers brands and businesses an invaluable opportunity to connect creatively with trends, allowing them to cultivate an authentic voice in a more relaxed and informal environment, meeting audiences where they are.
Engaging in creative trends significantly increases brand awareness, inviting a broader audience—beyond your usual target market—to connect with entertaining content. By shifting focus from lead-generation strategies to more imaginative storytelling, you can elevate your brand recognition and reputation through genuine, enjoyable experiences that resonate with your audience.
2. Favourable Algorithm
We’ve all encountered social media algorithms that seem to favour certain types of content that is sometimes irrelevant, but TikTok is a breath of fresh air!
TikTok recommends content through a ‘For You’ page, that is tailored by the content you’ve interacted and engaged with. Their algorithm transcends follower counts and account types and focuses more on relevance and user engagement. This gives your content the opportunity to reach a mass audience, even if you have a small number of followers.
To create content that captivates a broader audience, you can focus on what’s trending. By utilising trending sounds and hashtags, you can significantly enhance your reach with relative ease.
Of course, unique content is also an excellent way to gain traction on TikTok. Brands that showcase their authentic side can forge deeper connections with viewers, making the content feel more relatable and genuine. You don’t need extensive resources to create interesting and memorable content; with a little creativity and effort, you can capture attention and build your online presence effectively.
3. Ads and Engagement
TikTok is used primarily as an entertainment platform but, like most other social media channels, it incorporates ads and influencers with the Creator Marketplace, Creator Fund, Creator Academy and Ads Manager functions. However, unlike Instagram, TikTok ads are perceived as being more authentic and natural, often being recorded in the same style as the influencer’s regular content. Around 15% of TikTok users are unable to distinguish between ads and other content (The Social Shepherd), and as a result, TikTok is more effective than other social media platforms when it comes to advertising.
Being able to showcase organic creativity and personality, whilst having access to an effective ad platform and a favourable algorithm, makes using TikTok for your business an extremely attractive and lucrative opportunity. Boost your awareness and engagement beyond what is possible on other platforms!
So, How Do You Get Started with TikTok for Your Business?
We can help you get started with TikTok today! We offer an end to end solution from concepts and ideas through to execution, launch and management. Whether you need help with strategy, videography, advertising, management or copy, we can help with all things TikTok related. All you have to do is get in touch, call 01482 484850 or email hello@eon-media.com.
Keep an eye out for our debut on TikTok! In the meantime you can follow our socials to keep up to date with exciting projects!
