At Eon Visual Media, we believe the use of augmented reality (AR) in healthcare has the potential to have an incredible impact on industry. We have spent years researching and investing in AR technology and the possibilities of its application. We have found that through utilising the technology in conjunction with existing material / technology, there is scope to create tools that can provide users with a better quality of life. Ultimately, this will help the world to become a healthier place.
Having worked extensively on the development of tools that utilise AR technology, we are well-versed in it’s capabilities and benefits. We have developed AR apps for a variety of industries to date, including sanitary, food & drink, construction & of course, healthcare.
We have witnessed healthcare professionals look at (and use) our apps in awe when able to something as simple as augment and explore a detailed 3D model of a body organ in the physical space in front of them.
Benefits of AR in healthcare
The advantages AR in demonstrative & educational tools, is it’s interactiveness. Users can witness rather than just read about a medical condition, or the method of administering a drug, or the mode of action (MOA) of a product, in detail and in their own physical space. Technology like this is increasingly visual, leaving less and less to the imagination. Susbequently, users are able to visually comprehend complex medical conditions and procedures. Moreover, this technology enables more accurate tools to be developed in this sector.
So, what does this mean for brands?
By incorporating AR in to marketing strategy, healthcare brands are able to communicate their unique selling points (USPs) as visually & vividly as possible, providing the most amount of information in the most effective way possible. Ultimately, when optimised and used to its full potential, the use of AR in healthcare can set a brand aside from the rest.
Explored further, augmented reality can be used in the healthcare industry when incorporated in to the process of diagnosis. This can be done by augmenting symptom areas and pain points from within the body. As a result, patients can visualise their condition and potentially better understand it. In addition, it has been reported that AR is making breakthroughs on a surgical basis, exploring areas once thought to be unachievable and providing options that are as minimally invasive as possible.
What AR in healthcare may look like
When it comes to demonstrating your all-new AR technology, there are many fun and effective ways to incorporate your company branding and vision. AR can be initiated on a mobile device via multiple methods, including 2D print triggers. Recently, we incorporated AR in to a client’s conference stand by embedding code in to the print of their branded t-shirts and lanyards – worn by staff and scanned by visitors. This ultimately encouraged engagement and pushed the brand image out to multiple delegates at the event, as they associated the logo with the fun, eye-catching content being augmented when scanning the company’s logo!
Have a look at some AR work we have worked on, including some awesome healthcare projects!
If you are interested in discussing how the use of AR in healthcare can accelerate your next campaign, we would love to hear from you!
