Introduction
For many years, the only way to capture aerial video footage was by hiring a full-sized helicopter and a licensed pilot to navigate a camera crew. As you would imagine, this process was incredibly costly, meaning that aerial video footage was typically only accessible to blockbuster filmmakers and businesses with huge marketing budgets. However, with the emergence of drone videography, capturing unique and high-quality video footage has never been easier or more affordable!
Utilising eye-catching aerial video can help your business stand out and soar above the competition (pun definitely intended!). From indoor conferences to outdoor events, drones can capture stunning aerial footage that can be used to create high-quality content for a range of applications.
In this blog, we will explore the use of drone videography within different industries and discuss the benefits this innovative technology offers to stakeholders. But before we fly in, we should probably give a brief explanation as to what this amazing technology is…
What is Drone Videography?
Drone videography is the process used in capturing still images and video via a remotely operated drone. Drones can also be commonly known as an autonomous unmanned aerial vehicle (UAV) or alternatively an unmanned aircraft system (UAS). The versatility of drone videography opens up a realm of creative possibilities that traditional videography techniques cannot achieve. Drones can access hard-to-reach locations such as remote landscapes, towering structures, or vast outdoor events, allowing filmmakers, photographers, and content creators to capture unique perspectives and breathtaking imagery.
Benefits of Drone Videography
The most distinct benefit of using drone videography, is that this can capture stunning aerial video footage which can provide a unique view of a location or event. With this, drone videography can be perfect for capturing a distinct vantage point of your business through a bird’s eye point-of-view.
In addition to unique perspectives, advancements in technology have significantly enhanced the quality of video footage captured by drones. Today’s drones are equipped with advanced camera systems that can shoot in full HD and even record at 4K resolution or higher.
Another remarkable benefit of drone videography is its ability to record inconspicuous footage with minimal disruption to those being filmed. Modern drones are designed to operate with incredibly low noise levels, thereby allowing filmmakers to capture moments in serene environments without invading the natural atmosphere or disturbing the participants.
Moreover, the accessibility and affordability of drone videography have seen a significant increase in recent years, making this technology available to a broader audience. As drone technology has evolved, costs have decreased, allowing businesses of all sizes, including those with limited marketing budgets, to invest in high-quality aerial footage.chb
Applications of Drone Videography
This ability to elevate visual storytelling makes drone videography an increasingly popular and valuable tool in various industries. Let’s explore some of the amazing ways in which different industries have utilised drone videography.
Construction
At Eon Visual Media, we have collaborated with numerous businesses in the construction industry to produce video projects utilising drone videography.
One significant advantage of using drone videography in this sector is that drones can capture aerial footage of construction sites, effectively showcasing the development process from start to finish. Additionally, since construction sites can often be hazardous, drone videography allows us to obtain video footage while ensuring the safety of our videography team.
You can view examples of our drone videography in the showreel below.
Sports
The sports events sector is one industry that benefits from the use of drone videography. With advancements and innovation in technology, drones are now able to shoot and capture full HD video footage and record at 4K resolution and higher! Tith advance developments in gimbal and 3-axis stabilisation, drones are incredibly stable in-flight meaning that they can capture sturdy video footage whilst performing tricky action shots. The ability to smoothly film a wide range of shots makes drones the ideal way to capture footage at sporting events.
At Eon Visual Media, we have utilised drones to record video from a variety of sports events. For instance, in the video below, we captured the Hull Marathon.
Outdoor Events
The events sector is another industry that has fully embraced drone videography. Large outdoor events such as music festivals, parades, weddings, and markets can utilise drone footage to capture stunning aerial views of their surroundings. This technology not only creates an immersive and interactive experience for attendees but also allows viewers to appreciate the vast scale of these events.
A great example can be seen in the video below, which shows a bird’s eye view of the Glastonbury Music Festival. This video does a fantastic job in showing viewers the vast size of the outdoor music event.
Promotional Videos
One of the biggest benefits of utilising drone videography, is that this can allow businesses to capture unique footage which can be used in promotional video content. Drones are not just limited to just capturing outdoor video footage, as there are some businesses who have the capacity to capture aerial footage in an enclosed indoor space. For example, at Eon Visual Media, we have used drones to capture unique action shots of businesses operating within large indoor warehouses and factories. As these spaces can be quite large, this has allowed us to capture high angled birds-eye-view shots of staff operating within this environment.
By incorporating both internal and external drone footage, businesses can create a distinctive and captivating video production. A great example of this can be seen in our drone showreel, linked above, which showcases a combination of indoor and outdoor drone video footage from a B&M warehouse.
Summary
As you can see, there are many different features, applications and benefits to using drone videography for your business.
At Eon Visual Media, we are incredibly passionate about creating visually stunning and engaging content which can help your business stand out from the competition. If you’d like to find out more about how we can help your business, please contact us here or drop us an email!
