1. Figure Out The Desired Goals of Your Website
Knowing what you want to achieve is crucial to make your new website a success. There are a significant number of people that create a new website without thinking about what they will achieve with it first. For example, you may have created a blog when what you really require is an e-commerce platform.
To get the ball rolling, sit down with your team and throw ideas around the table for the desired objective of your new website. Once you have decided what you would like the website to achieve, start setting short term and long term goals. After that, begin to think about how your new website will help you to generate revenue (if that is an objective of the website)
2. Start Mapping The User Journey
After setting the objectives and goals for the website, it is time for you to start thinking about the customer journey. Getting the homepage right is going to be essential to keep your audience on your website. You only have a matter of seconds to get the right impression across to the end-user. A key message should be communicated and easily understood by the end-user across your website.
To be able to build the user journey, you should start to consider who your primary and secondary users will be. The majority of your website structure and content will be based around your primary user. If you are targeting a demographic that is aged 12 – 19, you will want your website to feature plenty of video footage that is short and snappy. To help you get this right, answer this question: ‘What is going to make my primary user stay on my website longer?’.
The journey for the end-user should be as smooth as possible. You should constantly be thinking about how all pages link together and are they easy and accessible to the end-user.
3. Get The Right Content
Content is critical for a successful new website. Content will determine how many people engage and return to your website. The amount of time an end-user spends on your website is a key factor that will influence your search rankings too. The longer people stay on your website, the more valuable Google views your content.
Therefore, it is important to be thinking about your primary and secondary user once again. You can take this as a general rule that a mixture between picture, video and text content will appeal to most audiences.
4. Get The Website Designs Done
Website design can often cause a lot of people to stumble and stall the website development process. We often worry too much about the potential success of a website, whereas in truth… website design is relatively simple.
Your end-user will be drawn to a visually appealing website, so focus on that and then shift the focus on to the desired transaction from the end-user.
5. Speak to an expert
Building a website is no longer a simple task. Not only do you want your website to look good, but you also want it to be visible on Google, Bing and other search engines.
Don’t cut corners, speak to an expert and they will guide you through the entire process from start to finish and consider all of the above points. We have worked with many large, medium and small brands on website projects and would be happy to help.
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