Insight

CP Marine UK LTD: The rebrand story

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CP Marine UK LTD is a crewing and shore based marine recruitment agency operated by Charles Powell. Charles is an ex Marine Personnel Manager who has gained 45 years experience in the marine sector….so he knows his stuff!

CP Marine approached us with the challenge of revamping their current website. They wanted a site that conveyed that they were moving their efforts towards renewable energy, but also one that would enable them to engage with possible recruits.

 

 

CP Marine wanted their website to steer them into the 21st century, and they needed it to be functional, fast and responsive. A large chunk of the project was to rejuvenate their current brand, creating a brand new logo and assets using a bespoke set of brand guidelines. In order to achieve their goals, we needed to start from scratch and create a custom built website that incorporated their newly developed branding, mixed with fresh designs and smooth navigation.

 

Taking inspiration from our work with RMS Humber, we designed a whole new look and feel for the website. We chose a mostly blue colour scheme to align with the new brand image and represent the marine industry, and used full width images to give the website a modern look. Most importantly, the website needed to be optimised to mobile and tablet devices, a feature that the previous site lacked.

The end result of the project, was a clean and high quality website, that is an extension of the new and improved CP Marine brand.  If you’re interested in finding out more about the exciting projects we’ve worked on, why not visit our our work page, or get in touch if you’d like to have a chat about how we can help you build the perfect website for your business.