Over the past 12 months, the Coronavirus pandemic has had a substantial impact on the production and manufacturing industry across the UK. One sector that has continued to thrive throughout the pandemic are businesses operating within the food and drinks manufacturing industry.
However, as the demand for food and drinks production has increased, this has created and increasingly competitive market. With this, many food and drink manufacturing businesses are now looking for new and innovative ways to promote their products and services to stand out from the competition.
At Eon Visual Media, we firmly believe that one of the most effective ways of doing this, is by creating inspiring visual content that will grab the attention of your audience, spark their interest and encourage engagement with your business.
In this blog, we will explore 4 different ways in which videography can help to grow your food manufacturing business.
So, without further ado, lets dive in!
1. Increase Brand Awareness!
Videos are one of the most potent ways to increase brand awareness and communicate with customers and suppliers. For many businesses, increasing brand awareness is a prevalent goal as this allows them to grow their customer base and overall sales. With this, food and drinks manufacturers can use videography and visual media to convey their company ethos and share their stories.
At Eon Visual Media, we use a variety of innovative videography techniques including high-quality camera equipment, drone footage and immersive 360-degree video capture to produce awe-inspiring visual content.
Our experienced team of videographers can help to draw from your objectives and create a visual masterpiece, which will immediately grab the attention of your audience, spark their interest and encourage further interaction and engagement.
An example of one our recent campaigns can be seen in the video below, where we helped to develop a video case study for Walkers Chocolate Factory. The factory had supplied Easter Eggs to Asda Stores for over 30 years, so when a little boy called Charlie (yes, really!) wrote to Asda to tell them how much he liked their eggs it was a PR opportunity not to be missed. Asda organised for Charlie to have a VIP tour of Walkers factory and we went along to film Charlie’s special day. The video was a huge success and attracted extensive national and local press coverage as well as widespread social media distribution.
2. Inform & Educate!
Another benefit of videography is that it can allow businesses operating within the food and manufacturing industry a platform to inform and educate stakeholders. By allowing your stakeholders an exclusive view into what happens behind the scenes at your business, this can help to develop trust with your customers, suppliers and prospective partners and help to build loyalty to your brand.
With this, our experienced production team at Eon Visual Media can help you capture behind the scenes footage from your premises and allow your audiences to understand the hard work that goes into producing your food and drink products.
Following recent world events, your food and drinks business may want to develop a video campaign to enlighten stakeholders on how you have overcome the challenges and obstacles throughout the pandemic. Check out the video below we produced for March Food Ltd, showcasing behind the scenes footage from their production factory.
3. Inspiring Virtual Tours
Whilst many food and drink organisations would love to allow visitors to explore their manufacturing premises, most are unable to do so due to the risk of health and safety and the threat of potential contamination. Furthermore, with the ongoing Coronavirus pandemic, most businesses must enforce additional social distancing rules and minimise onsite visits.
However, thanks to innovative and cutting-edge technology, food and drinks manufacturers can still allow their audience access to their world! With 360-degree video, your business can provide virtual tours enabling their customers to explore the manufacturing environment in an immersive experience. Virtual tours can provide an engaging and interactive experience for customer’s, whilst ensuring zero risks of contamination.
Check out our video below which demonstrates an interactive 360 video tour of the March Foods Ltd factory!
4. Make your Food look Amazing!
Our last reason will come as no surprise, but videography can help to make food and drink products look amazing and appealing to your customers. By using high-quality visuals and cutting-edge technology, we can help food and manufacturing businesses give customers a flavour of their food and drink products with mouth-watering content! Our videography can also help bring focus to high-quality indigents as well as the precise and innovative production process.
Check out some of our examples below, which demonstrate some of the amazing footage we have captured in the food production and manufacturing industry.
As you can see, there are many different ways in which food and drink manufacturers can use cutting edge videography to create engaging visual content to promote their products and services.
At Eon Visual Media we are incredibly passionate about creating high-quality visual content for food and drink manufacturers and helping you to make your business stand out from the competition.
If you’d like to find out more about how we can help your business, check out our website, or alternatively, drop us an email!