The use of digital marketing is becoming increasingly dominant throughout businesses across the globe. It enables brands to reach potential customers wherever they are in the world.
Social media may be the relatively ‘’new kid on the block’’ but according to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
So without further ado, here are our 4 reasons why social media marketing is important to your business’ success…
1. Increase your brand recognition
Quite simply, if people don’t know about your business, then they cant become one of your customers. Increasing brand awareness is important to your success, and social media provides a networking platform for you to target your desired audience with your content.
Unlike traditional marketing, social media marketing enables you to reach a broader spectrum of potential customers, with the use of little time, money and effort.
2. Cut your costs
When we say cost effective…. we mean free. Unless you choose to set up paid advertisements, you can make full use of your social media platforms at no cost at all. Marketing can be an expensive, yet vital, cornerstone of your business, but by using social media on a regular basis, you can gain traction at little or no cost. Utilising your existing content and sharing with your network is a great and free way to show off your capabilities.
3. Grow your website traffic
When posting a new a new page or blog on your website, it can take some time for Google to acknowledge this, meaning few people will be aware of your updates until they visit your website directly.
Without social media marketing, your inbound traffic is limited to people who know who you are. Your social media channels however, create an additional gateway to your website, and by sharing regular updates, you’re giving people a reason to visit your site.
In turn, the more traffic you drive to your website, the more customer conversions you’ll see.
4. Get to know your audience
Social media marketing makes understanding your audience easy. With tools such as Facebook Insights, you can understand, not only the demographics of your audience, but also their behaviour. Being aware of these patterns, enables you to cater your content to your target audience, appealing to their needs on a more individual level.
With 3.02 billion monthly active social media users predicted by 2021, understanding how your customers behave on social media, is sure to put you ahead of the game.
If you’re thinking about introducing social media into your marketing strategy, then our team would be happy to have a chat!