News

Rise and shine with Kellogg's

Published 08/02/2017

Videos we recently produced for Kellogg's have now been picked up by the mainstream press including The Mirror, Express and Metro. We shot 3 short films on location, including one featuring Loose Women star Andrea McLean, to publicise how Kellogg's cornflakes can help defend against seasonally affected disorder. The videos feature a specially commissioned bowl which emits light to mimic sunlight, thereby helping people to enjoy their breakfast with an added dose of sunshine.

The videos were storyboarded and then filmed and edited to a 48 hour deadline and are a combination of live action and stop motion. The films also include on-brand motion graphics to highlight research undertaken by Kellogg's and to help with the social media campaign which uses the hash-tag #MyPerfectBowl.

Andrea is currently working with Kellogg's who reckon that sunshine is the key to beat those Monday morning blues. Kellogg's commissioned artist Dominic Wilcox to create the world’s first light therapy bowl.

Kellogg's Cornflakes is the latest in our growing client roster of FMCG brands and follows on from our recent series of product videos for Scholl.

@eonmedia